Behind The Lens #116: Vegan Food Blogger Jasmine Briones

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Meet Jasmine Briones, author of the blog, Sweet Simple Vegan. Jasmine has been running it with her partner, Chris since 2013. They share their passion for vegan food and lifestyle and hope to inspire their audience to live a more conscious life that is good for them, the animals and the environment. Jasmine creates fantastic recipes that are fit for all and have released incredible e-books. Read on to find out more about her work and journey!

What did you do in college? 

In college, I studied nutritional science. When I first went vegan, I was very interested in the health aspect of it, and it inspired me to pursue nutrition in school. My original plan was to become a registered dietitian, but I ultimately pursued Sweet Simple Vegan and began blogging full time after college.

What are the things that matter to you the most?

My family has always been my number 1 for me, and I would drop anything that I am doing to help them out in a heartbeat! I have always been passionate about animals, and Sweet Simple Vegan has played such an essential role in my activism. My goal with SSV has always been to encourage others to eat more plants and to, in turn, live a more compassionate life!

What does a typical day in your week look like? 

With the work that I do as a blogger, my days are always different! My schedule varies depending on the projects that I am working on. Still, I typically start my day with a matcha latte, move into a workout and then get ready to either film a video, shoot recipe photos or to sit down and do some editing. My meals usually vary depending on what we are making for the blog that week, and then I often end my day with a chocolate bar and some Netflix in bed with my boyfriend, Chris.

Are there key people or books that have moulded you?

My mom has always been the most significant influence on me, especially with running my own business. My mom was the head of the household growing up, and she was always such an excellent example of strength and focus. She worked hard to get where she is, and I hope to oneway establish myself as she has for herself.

How has your experience been in building your plant-based community online? 

My experience with Sweet Simple Vegan has been one of the most fulfilling experiences for me in my life so far. SSV stemmed from a passion that I once felt lonely in but through the community, I have gained a second family. If it weren’t for the online vegan community that we have grown with SSV, I would not be where I am at today.

Where do you see yourself in the future? 

I definitely see myself still working on Sweet Simple Vegan! I hope to expand the brand with a printed cookbook as well as maybe even working to create physical products. It has always been my dream to build cookware, but we will see where that idea goes!

We hope you enjoyed it and we thank Jasmine Briones for this interesting interview.

Find and Follow Jasmine Briones

Website: Sweet Simple Vegan

Instagram: @sweetsimplevegan

YouTube: Sweet Simple Vegan


The Behind The Lens Series on Minimedia brings you daily interviews with the most dynamic content creators on the web. People working hard within their respective fields, on the subjects that make them most passionate. We uncover their stories.

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Instagram: @minimediasg

Read the Behind The Lens Series on minimediasg

@minimediasg | #minimediasg