As ‘cool’ as it is to be a minimalist now, Benita Larsson is a YouTube creator who walks the walk. She creates content about her life and home in Stockholm, Sweden. Her eye-catching minimalist aesthetic will inspire you to downsize your life through her practical tips and advice! Read on to find out more.
What did you do in university?
I took a paid interior design internship at the marketing department at IKEA (in Älmhult, Sweden, the birthplace of IKEA) when I was 21 so I didn’t go to University until later. Then when I took a couple of semesters of Ethnology classes at Stockholm University.
What are the things that matter to you the most?
My son Wille who’s 25. He recently graduated and is now working as a graphic designer and illustrator, willelarsson.com. My 14 year old cats Mini & Bonus who run my life basically. My home.
What does a typical day in your week look like?
I recently started a new full time job as a content creator so that takes up a big chunk of my day with longer hours than at my previous job. I also try to fit in time to work on my YouTube channel so in the evening I work on scripts, story boards, voice overs, editing etc. On weekends I shoot my videos but also try to fit in time in for dinners with friends and family and exploring the city.
Are there key people or books that have moulded you?
I’ve been a huge fan of the original creative team at Martha Stewart since I first laid eyes on the magazine back in 1990. Someone who also inspired me a lot in the past was Kate Spade. More recently Matt d’Avella and India Hicks inspire me, for different reasons.
Tell us something we don’t know about the creator’s work?
Being a content creator is so much more than just coming up with an idea and executing it. For instance on YouTube if you want your video to be seen and spread to a larger audience you need to know SEO, know when to post and what to post etc etc. Making the video is only half the job. The fun part. The rest is necessary but not necessarily very creative or very enjoyable.
What are your thoughts on minimalism and content creation? Is less really more?
I’m not a hard core, extreme minimalist. My minimalism is based on having things around me that add value to my life and removing the unnecessary. This applies to all aspects of my life including my content creation. I’m hoping the videos I make add value to those who watch them in someway or other. Either inspiring or teaching but without preaching. The common thread is hopefully that less is more but only if you are ready to take that step. If you’re not maybe I’ve sown a seed.
Where do you see yourself in the future?
I would love to work full time on creating my own content but I’ve come to realise over the years that I’m not a business person or an entrepreneur, I like a steady income. For the time being I’m quite happy with this set up but if my channel takes off in a bigger way I might reconsider.
We hope you enjoyed it and we thank Benita Larsson for this interesting interview.
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