Behind The Lens #11: Food Editor Rachel Gurjar

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Meet Rachel Gurjar, a food-loving culinary professional who loves entertaining, plants and serving up delicious food to her friends and family. She started her Instagram account years ago while she was in culinary school, and she found it an outlet to express her creativity and fell in love with food photography and styling. Originally from India, she moved to New York and is currently the test kitchen manager and food editor at TheFeedfeed, Brooklyn. We did an interview and read on to find out more about her journey.

What did you do in college?

I did my bachelors in marketing and then got a masters in mass communication and a diploma in broadcast and journalism. 

What are the things that matter to you the most?

Food and culture, I have found that it means more to me than I ever imagined, and that’s why I have made a conscious effort to share it with everyone through recipes and cooking. Family is also very important to me and I realize that even more after moving away from India. 

What does a typical day in your week look like? 

Currently I am the Test Kitchen Manager at a food media company called Feedfeed. The best part about my job is that no two days are the same. This is because we are cooking a new recipe almost everyday. I begin by going over all of the shoots (video + photo)  we have for the day. We then work on the recipes needed to be tested and developed. Making sure all ingredients + garnishes are in house. 

Next set up photo station, gather props needed for all shoots. Cook and style the food, take all required shots and edit and drop images in respective folders. 

We often make family meal for the fellow teammates and constantly capturing content to post on our social channels. Sometimes we have chefs, and food personality come to the studio to shoot videos or create content. Then we make everything has been prepped for their recipes before they start filming. 

After shoots are done, I go over things needed for the next day. I then liaise with my kitchen assistant to make sure all things needed are ordered. Then I make sure that all end of day kitchen duties have been done before we leave. 

Are there key people or books that have moulded you?

I Absolutely loved reading No Reservations by Anthony Bourdain. I’ve also enjoyed watching cooking shows by Nigella Lawson, Madhur Jaffery and Ina Garten. These people definitely had a significant impact on me while growing up. They were my escape from daily life and helped me realise my passion for food and cooking over the years. 

Tell us something we don’t know about the creator’s work? 

The idea that it may look glamorous at times but it really is not. A lot of the time you are working in a vacuum, wearing many hats, ranging from, prep cook, photographer, editor, videographer, sound editor, dishwasher. The list goes on and on. 

That there is a LOT of rejection and no’s before that one yes comes along. Many times people tell me “oh you are so lucky to be doing this” and I just want to say that luck was not how I got here!! Going above and beyond, working hard, and pushing myself out of my comfort zone helped my reach some of these goals. 

What is your favourite recipe from your blog?

Click on the picture to find out her favourite recipe. 

Where do you see yourself in the future? 

I would love to be able to build something that showcases South Asian food and culture. It will be great to highlight women doing awesome things in our community. I would love to write a cookbook that focuses on vibrant Indian food and ingredients entwined. I will also include all of the diverse food and culture I have experienced in New York.

We hope you enjoyed it and we thank Rachel Gurjar for this interesting interview.

Find and Follow Rachel Gurjar

Website: CookShala

Instagram: @rachelgurjar

The Behind The Lens Series on Minimedia brings you daily interviews with the most dynamic content creators on the web. People working hard within their respective fields, on the subjects that make them most passionate. We uncover their stories.

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Instagram: @minimediasg

Read the Behind The Lens Series on minimediasg

@minimediasg | #minimediasg