Behind The Lens #7: Shermineh Ghane

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Meet Shermineh Ghane, who plays the role of a product manager who uses technology to create opportunities for sustainable decision making. Her love for fashion and style got her blogging, where she shares the importance of inclusivity and sustainability. She walks her talk both personally and professionally. Read on to find out more!

What did you do in College?

I went to college in San Francisco and studied Psychology with a focus on Physiological and Neurological Psychology. At the time I felt very pressured by my family to pursue a field adjacent to medicine, and Psychology felt the most connected to things I cared about and was interested in at the time. I don’t regret studying it at all, because it opened my eyes to so much, allowed me to meet awesome people, and I learn skills that I use to this day! But in my heart of hearts I knew I wanted to spend my time in fashion so I started a personal style blog as a creative outlet.

What are things that matter to you the most?

On a personal level, I care about making sure my friends and family are healthy, happy, and safe. I tend to be more of a giver, so I do spend a lot of personal energy ensuring that. On a less personal, more social and professional level, I care deeply about social and economic equity and the environment as it pertains to the fashion industry. Working in the fashion industry for the last 10 years has opened my eyes to so much opportunity the industry has to make changes to take care of the environment as well as the people directly or indirectly affected by fashion production. I’d love for fashion to not be the second biggest contributor to environmental pollution!!

What does a typical day in your week look like?

Every week is a little different. Right now, I’m on an extended vacation before I start my new job, so I’ve been spending time on connecting with people through coffees and lunches, thinking about creative content for my IG platform, and leaning into more creative outlets like ceramics, knitting, and painting. Another thing I’ve been working on is learning new recipes to cook! So I’ve been tackling “Salt, Fat, Acid, Heat” by Samin Nosrat, and trying a couple recipes every week. Currently her buttermilk roast chicken is a favorite. So easy and so delicious!

Are there key people or books that have molded you?

This is a really good and tough question. I think everyone I interact with has molded me in some way, but specifically in my journey right now I have a few mentors I’ve met professionally who have helped guide me so that I can have my personal and professional interests intersect more. In terms of books, I recently read Trevor Noah’s “Born a Crime” and it was extremely eye opening and beautiful. He does a great job of educating with wit and humor.

Tell us something we don’t know about the creator’s work?

Right now, I’m really trying to be thoughtful about balancing my social media content between being real, in the moment, and fun, while also integrating the business aspect of things. Concepts like gifting and paid sponsorships are new to me, and while it’s exciting to be offered such things, I want to ensure that I’m generating real engagement through my real opinions and ideas, and not something that feels forced because of gifting guidelines. It’s fun and exciting territory, but my priority is staying true to myself, the mission of this being a casual creative outlet, and being true to my audience, without whom I wouldn’t have these opportunities in the first place! On a lighter note, the pink wall that everyone loves in my #ootds is the side of my neighborhood liquor store! You can find beauty everywhere you look! My audience loves that wall!

Where do you see yourself in the future?

In the future I would love to be making real and meaningful impacts to the fashion industry in helping it become more ethical and more sustainable. Both in a personal and professional sense, I feel like with my knowledge and skillset, this is the most important thing I can be doing (other than caring for the people I love).

We hope you enjoyed it and we thank Shermineh Ghane for this interesting interview.

Find and Follow Shermineh Ghane:

Instagram: @sherminehghane


The Behind The Lens Series on Minimedia brings you daily interviews with the most dynamic content creators on the web. People working hard within their respective fields, on the subjects that make them most passionate. We uncover their stories.

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Instagram: @minimediasg

Read the Behind The Lens Series on minimediasg

@minimediasg | #minimediasg