Behind The Lens #12: Michèle Krüsi | The Fashion Fraction

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Meet Michèle Krüsi. You may rather know her under her Instagram nickname, @thefashionfraction. She started blogging in 2010 which grew massive over the years and now switched to Instagram. She now runs an online store where you can find her presets and is working on a lingerie line that we are excited to see launch! Read on to find out more!

What did you do in college?

I used to work as a graphic designer and studied visual communications.

What are the things that matter to you the most?

People around me, like my boyfriend, my family, my best friends. I am a person who focuses on a few people who are super important to me rather than on a lot but not having enough time to actually be in touch with everyone regularly. But something else that is super important to me is independence. That’s why I appreciate to be self-employed working on my own projects only. Currently I am working on my own brand LEONESSA Lingerie which is going to launch end of the year and I am incredibly excited about it! So this is something I am focusing on very much at the moment and what I put a lot of time and energy into. I want this to be a brand that makes women feel sexy and self-confident in their bodies by spreading body positivity and making lingerie designs that do not only look good but also feel good.

What does a typical day in your week look like?

If only I had a typical day. Honestly, every day is different, but that’s what I love so much about my job.

Are there key people or books that have moulded you?

Not really. I think there were a few people in my life who I saw as mentors and who helped me to grow personally and work-wise (not famous people, rather people who I was working with or spending a lot of time with)

Tell us something we don’t know about the influencers work?

Maybe that 85% of the job is working a laptop? At least if you do your management yourself .

Where do you see yourself in the future?

LEONESSA Lingerie is really my plan A and I don’t like to have plan B’s as then you are not fully focused on your plan A anymore.

We hope you enjoyed it and we thank Michèle Krüsi for this interesting interview.

Find and follow Michèle Krüsi

Instagram: thefashionfriction

Website: The Fashion Friction

Shop: The Fashion Friction



The Behind The Lens Series on Minimedia brings you daily interviews with the most dynamic content creators on the web. People working hard within their respective fields, on the subjects that make them most passionate. We uncover their stories.

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Instagram: @minimediasg

Read the Behind The Lens Series on minimediasg

@minimediasg | #minimediasg