We did some research and found that Tily Tea targets the urbanites, traditional and non-traditional tea drinkers, baby boomers and the health conscious, offering a healthy and trendy drink. Tily Tea has several distinguishing features including their unique blends and quality of tea that consist of healing properties. Our goal was to gain brand awareness and sales across the city. As well as to promote healthy living by drinking tonic teas.

We know their audience. Knowing your audience is the only way you will engage with them. The best way for this is creating personas. Knowing what life stage they are in, if they’re employed, what their interests are etc. will certainly help you when creating content.

We then implemented effective strategies to reach out to their target market and increased leads and sales conversions for Tily Tea.